TLDR Tech / Founders
You're doing "Activation" wrong
Your activation rate can improve while the company gets worse. AI can polish your ads and onboarding enough to bring in more signups, while the share of those customers still paying two months later falls. Most activation dashboards will show the first number and miss the second. A better funnel starts when someone first interacts with the product, then follows them through setup, aha, activation, and habit. Also track how much you spent for every account that survives month two. If signup conversion rises while month-two survival falls, you did not fix onboarding. You got better at enrolling the wrong people.
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