TLDR Tech / Founders
Your product has a new user. It's not human
Agents now evaluate, pick, and operate products on behalf of humans who never open the UI, which makes onboarding, microcopy, and brand invisible to the buyer that matters. Stickiness built on switching cost also dies, since agents remove the pain of switching. Stripe's Machine Payments Protocol means agents can also transact. The piece pushes founders to strip UI, brand, and switching friction away from their product and look at what is left.
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