TLDR Tech / Marketing
Your Content Isn't Bad, But Nobody Knows Why They Should Care
The clearest diagnostic is whether someone could describe what a brand talks about in one sentence when recommending them to a friend, and a vague answer usually means the positioning, not the writing, is the problem. People don't follow accounts they vaguely find interesting - they follow accounts that feel predictable in a good way, recognizable rather than random. A content pillar, a specific territory like social strategy or industry trends rather than an occasional topic, gives someone a consistent answer to that test instead of a different subject every day.
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