TLDR Tech / Marketing
Your CEO Is Your CMO. That's Why Your Pipeline Is Broken
CEO-led marketing has become a liability for PE-backed B2B firms as go-to-market demands now exceed what part-time attention can manage. Generative AI has overtaken vendor websites and sales reps as the most meaningful source for B2B purchase decisions, while 72% of PE general partners rank operational improvements as their top value creation lever. Hiring a full-time CMO brings its own challenges, with a 40% failure rate within 18 months and a three-to-six-month ramp before productivity kicks in. Fractional CMOs offer a faster alternative, and 72% of CEOs plan to increase their use of fractional executives over the coming year.
Read the full story