TLDR Tech / Marketing
Your campaign needs more on-ramps
Algorithms have collapsed the linear timeline that traditional campaign rollouts depend on, making it likely that a viewer's first exposure to a campaign could be any post in the sequence. The solution is building "on-ramps" rather than story arcs, where each piece of content works as a standalone entry point that draws people deeper into the campaign. Golf brand Malbon applied this during The Masters by launching a separate account and producing 300 pieces of content, including a 25-episode standalone series, to reach 7M organic views in under a week.
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