TLDR Tech / Design
You'll either love or hate the Formula E logo – and that's the whole point
Formula E's new identity by MOX centers on a deliberately divisive logomark that combines an F and E at a 30-degree angle to convey speed and momentum. A bespoke type family based on AP Gavel expands the system with condensed italics for energy and a monospaced style for technical data, complemented by Inter for longer copy. Surge Purple, Signal Orange, and Electric Lime add a distinctive palette designed to give the championship a more expressive identity as it enters its GEN4 era.
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