TLDR Tech / Fintech
Xero Introduces ‘Xero Coaches' to Help Small Businesses Turn Data Into Decisions
Xero is rolling out a new onboarding program in the US that pairs its accounting software with one-on-one human guidance to help small businesses better understand and act on their financial data. The new “Xero Coaches” service gives customers access to onboarding specialists during their first 90 days to help with tasks like connecting bank feeds, managing invoices, understanding cash flow, and improving financial workflows. The launch highlights a broader trend in fintech and accounting software where AI and automation are increasingly being paired with human experts to help users translate raw financial data into real business decisions.
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