TLDR Tech / Founders
X launches the most ambitious advertising platform rebuild in its 20-year history
X has completely rebuilt its advertising platform from the ground up. It started rolling out the new platform last month. The new Ads Manager is built around the core pillars of Simplicity, Unmatched Control, and Superior AI-Powered Performance. The upgrade introduces modern retrieval and ranking systems powered by state-of-the-art AI. It enables more precise, relevant, and dynamic ad delivery that aligns with what's happening on X in real-time.
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