TLDR Tech / Design
With Star-studded Show ‘The Marketers', Adobe Buys Into the Branded Web Series Renaissance
Adobe has launched The Marketers, a five-episode branded web series on YouTube, created to promote Adobe Acrobat through workplace comedy. The show blends cameos from traditional celebrities and YouTube creators, positioning Adobe's software as part of the narrative rather than an interruption. It represents a broader 2026 revival of branded web series, a format that had faded after the rise of influencer marketing but is now gaining traction again with companies like Crocs.
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