TLDR Tech / Marketing
Win Report: How removing friction increased paid subscriptions by 13%
Mobbin increased paid subscriptions by 13% after it replaced a static paywall banner with a sticky header that kept the ‘Get Pro' call-to-action visible during scrolling. User testing showed that free users often scrolled far down the page and lost sight of the paywall prompt at the moment they were ready to subscribe. The variation kept the banner fixed at the top, updated the asset count to show full Pro value, and added social proof that said it supports over 1M designers. The test shows that reducing decision friction and keeping contextual CTAs visible can lift conversions.
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