TLDR Tech / Marketing
Win Report: How a homepage redesign won by 25%
A homepage redesign led to a 25% increase in transactions by clearly articulating the brand's unique selling proposition and streamlining navigation. User research revealed that product safety and non-toxic materials were paramount concerns for customers, yet many abandoned the previous site due to its cluttered, outdated appearance and difficult navigation. The successful new version prominently featured a message challenging conventional safety claims, highlighted 35 years of product testing, and showcased trust signals like expert advice and MCS safe products. It also replaced complex navigation with clear category pathways and action-oriented calls to action, facilitating easier product discovery and progression towards purchase for visitors.
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