TLDR Tech / Design
Wildish & Co lightens up packaging for ethical chocolate brand Divine
As cocoa prices rise, Divine Chocolate is leaning into premiumization rather than reducing cocoa, refreshing its packaging with Wildish & Co to better reflect its high cocoa content, Fairtrade roots, and farmer co-ownership. The redesign uses bold, flavour-led colours, illustrative farm scenes, and warmer typography to stand out on shelves, differentiate flavours, and elevate the brand without changing the product itself.
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