TLDR Tech / Marketing
Why the Best Marketing Today Is Built to Be Forwarded
Content today is built around a simple design question: what would make someone want to share this with their network? Emotional specificity drives performance, with high arousal content generating 34% more shares than passive content. Discovery is also shifting, with nearly 1 in 3 consumers now starting searches on TikTok, Instagram, or YouTube instead of Google, rising to over 50% for Gen Z. Content that delivers a single clear insight and fits shrinking attention spans is more likely to circulate than sit idle.
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