TLDR Tech / Design
Why Pentagram's Samar Maakaroun designed a logo that just won't settle
The Mosaic Rooms' new identity by Samar Maakaroun intentionally rejects stability, using a fluid monogram and bold color choices to express movement, cultural duality, and the idea of being “in-between” rather than fixed. The rebrand reflects the institution's evolving role and shows how strong design can embody unresolved tension and complex identity instead of simplifying it.
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