TLDR Tech / Marketing
Why Meta AI could become search's sleeping giant
Meta AI could become a major search and product discovery channel by embedding AI in existing apps instead of separate tools. It reached 1B monthly users by May 2025, while Meta's apps reach 3.56B daily users, giving it an edge in capturing intent across social, messaging, and shopping. Brands should test how it surfaces products, creators, reviews, and content. Visibility may rely less on traditional SEO and more on social content, partnerships, product data, and community activity.
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