TLDR Tech / Founders
Why Founders Can't Delegate Storytelling
Storytelling is strategy, and the founder is the only person who holds the full context: why the company started, which experiments failed, what those failures taught, and where the company is heading. When storytelling gets delegated, marketing, sales, and product each fill in the gaps with their best guesses, creating subtle misalignment that compounds across every function until customers are closed on the wrong story and the product builds toward the wrong vision.
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