TLDR Tech / Fintech
Why Cash App wants food orders
Block is using its Neighborhoods program to connect Cash App's 59 million monthly users with Square's 4.5 million merchants, starting with local food ordering, loyalty rewards, and pickup. The strategy could create a powerful two-sided commerce network by increasing Cash App engagement and payment volume while giving restaurants a lower-cost alternative to delivery platforms that charge 20% to 30% commissions.
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