TLDR Tech / Founders
Why AI for GTM Hasn't Delivered (and How to Fix It)
AI promised to supercharge sales, and to be fair, it delivered the easy stuff. We can write great cold emails now, build account lists in seconds, and summarize every call. However, none of that actually wins deals. What wins is still the boring upstream call of deciding which accounts to chase and why now. Most teams are quietly letting an AI vendor make that call for them, so they end up with the same targeting as every competitor on the same tool.
Read the full story