TLDR Tech / Marketing
Why activity wins customer engagement (4 minute read)
Traditional ads are losing attention as consumers tune out repetitive, sales-heavy formats. 88% of Gen Z and millennials ignore most ads, while 85% stay loyal to brands that feel genuine. Activity-based campaigns offer a different approach by motivating people to participate rather than simply buy. 65% of consumers say they're more likely to engage with or purchase from brands that motivate people to get active.
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