TLDR Tech / Design
While you were angry at Instagram, Jif quietly debuted a perfect new logo
Jif has introduced its first major logo refresh in 30 years, simplifying the design by removing visual clutter and bringing back its classic tri-colour banner while largely preserving its familiar identity. The update has attracted little attention, especially compared to more controversial rebrands, because it focuses on refinement rather than reinvention. Its low-profile reception highlights how branding discussions often reward dramatic changes and controversy over thoughtful, evolutionary design.
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