TLDR Tech / Marketing
When Should You Send Your First Abandoned Cart Email?
Most recoverable cart revenue happens within the first hour, with recovery rates dropping sharply after 24 hours. Sending too early can feel intrusive or miss completed purchases, while waiting too long loses intent. A three-email sequence performs best, with a reminder at one hour, social proof at 24 hours, and urgency or an incentive at 48 to 72 hours. After 72 hours, most shoppers have moved on.
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