TLDR Tech / Marketing
When AI answer engines quote a person, that person is on LinkedIn 74% of the time
Individual employees, not company pages, are what AI answer engines cite when they quote a named opinion. Named posts made up 32.8% of social citations across an audit of 63 B2B companies, compared with just 6.7% for company pages, and the person quoted had published on LinkedIn 74% of the time. A model needs a name and title to attach to a claim, something a brand page speaking in aggregate can't offer the same way.
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