TLDR Tech / Marketing
What is “TV”?
Media channels now overlap so heavily that marketers should stop planning around formats like TV, social, or PR and start planning around business goals. Connected TV now supports performance and commerce campaigns, social platforms drive affiliate sales through creators, and earned media improves visibility in answer engines and AI search. Streaming platforms continue to take share from traditional TV ad spend, yet legacy broadcasters still compete through their own streaming ecosystems alongside companies like MrBeast, Amazon, and Netflix. The shift turns TV into part of a broader video marketing ecosystem that now includes short-form video, branded content, microdramas, and gaming.
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