TLDR Tech / Marketing
What is Google's Preferred Sources?
Google's Preferred Sources is a personalization feature that allows logged-in users to prioritize specific publishers within the Top Stories section. Available globally for English-language queries that trigger Top Stories, it lets users select preferred domains or subdomains, which can then appear in a dedicated “From your sources” box and within standard results. For publishers facing reduced visibility from AI summaries and zero-click search, the feature offers a way to strengthen loyalty and increase repeat exposure. While Google does not yet provide analytics to track preferred source performance, publishers can drive adoption through on-site CTAs, newsletter messaging, social promotion, and visible follow buttons.
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