TLDR Tech / Founders
What I'd Tell My Team About Competition
People love to say startups die by suicide, not competition. That is wrong, especially in B2B. A lower win rate means less revenue, then cuts, worse morale, and an even lower win rate. That is why he doesn't care about 5% product improvements. A customer usually needs a painfully obvious reason to switch, like half the price or 10x the speed. Look at the deals you lost and ask what would have made the choice obvious without another sales call.
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