TLDR Tech / Practical
What App Review Looks For, as Far as We Know: October 2026
Apple’s App Review process evaluated 9.1 million app submissions in 2025 with a rejection rate of 23 percent, according to public records and Apple transparency reports. Performance issues such as app completeness and crashes accounted for the majority of rejections, while recent guideline updates introduced new requirements for age ratings, social media features, and subscriptions. Developer accounts and court testimony reveal that the review team relies on a combination of automated analysis and around 500 human reviewers.
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