TLDR Tech / Marketing
What a Former TikTok Shop Manager Learned From $14M in Live Sales
TikTok Shop expert Jason Termechi analyzed $14M+ in live sales and found most brands go live before building the foundation needed to convert. He recommends establishing TikTok Shop sales history first, then optimizing broadcasts with metrics like GPM, tap-through rate, watch time, and click-to-order rate. His playbook includes flash sales, weeks of pre-promotion, rotating hosts, and real-time adjustments to improve engagement and sales.
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