TLDR Tech / Marketing
What 18 Years in the Trenches Teaches About Agency vs. In-House Marketing
The agency vs. in-house debate is outdated as budgets stall and AI turns execution into a commodity. Agencies still provide speed and cross-industry exposure, but their reliance on utilization and margins often leads to diluted ownership and limited visibility into real business outcomes. Freelancers offer cost-efficient execution, but are constrained by capacity and tend to diagnose problems through a narrow lens. In-house teams align deeply with product and strategy, yet can lose external perspective and default to safer decisions due to higher personal stakes.
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