TLDR Tech / Marketing
We spend $45,000 on doing more weird every month
PostHog sets aside $45,000 every month for marketing ideas that may fail. Anyone can pitch one in Slack, and a two- or three-person "Council of Weird" scores the cost, effort, and whether people actually want to make it. Some bets did almost nothing. Billboards got zero comments, Easter eggs were found by about three people, and a documentary got 2,000 views. Most startups can steal the setup for far less money by fixing what they are willing to lose each month and judging several experiments together.
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