TLDR Tech / Data
Vercel Took a 10-Person SDR Team Down to 1. The Whole Thing Costs $5,000 a Year
Vercel automated lead qualification from a 10-person SDR function to roughly 1.25 people, claiming 32x ROI. Its GTM engineering model pairs an engineer, data scientist, and domain expert to document best-practice workflows, run shadow-mode QA, and gradually remove humans from deterministic tasks. Success depends on composable APIs/MCP/webhooks, a clean semantic layer, and infrastructure that can handle 100x–1,000x production-scale agent workloads without cost blowups.
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