TLDR Tech / Marketing
Twitch's CEO says passive scrolling can't beat the community of live streaming
Twitch builds stronger creator loyalty by treating live streaming as a community experience instead of an endless content feed. It encourages creators to use short form video on other platforms for discovery and live streams on Twitch to build deeper audience relationships and revenue. It avoids aggressive recommendations because constant content suggestions pull viewers away from creators, but it is adding a Recaps feature that lets creators share clips from recent streams to improve discovery. Twitch also sees more creators beyond gaming, and its CEO said about 70% of actors and musicians he meets have considered creating content on the platform.
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