TLDR Tech / Marketing
TV Ads for B2B - why it works and where to start
TV advertising is becoming a viable growth channel for B2B as digital ads get more expensive and saturated. Connected TV lets companies retarget existing audiences with 15 to 30 second storytelling, often using repurposed content like founder videos or customer testimonials. Budgets can start small, around $50 per day, and performance improves once traffic scales. TV also lifts other channels, with reported gains like a 25% increase in branded search. Test early and treat TV as a long-term, compounding channel.
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