TLDR Tech / Data
Turning Scattered Data Into Queryable Segments at Scale: How Razorpay Built Its Customer Data Platform
Razorpay built an in-house Customer Data Platform to turn scattered transaction data across 500M+ user profiles into real-time, queryable audience segments, using Airflow DAGs + Spark for daily segment computation (with reuse and deduplication), Temporal workflows for reliable DynamoDB ingestion with zero-downtime versioning, and privacy-preserving hashed lookups.
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