TLDR Tech / Design
Turning jobs into joy – Brandon Consultants rebrands Fabulosa for the TikTok era
Fabulosa has been rebranded from a functional cleaning product into a bold lifestyle brand that celebrates the joy of cleaning, tapping into the booming “cleanfluencer” culture on social media. The new identity uses playful, unapologetically vibrant design and a flexible system to bring consistency and personality across a large product range while strengthening recognition and emotional appeal.
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