TLDR Tech / Founders
Tracksuit's Rocket Ride: From Bootstrap to Series B Success
Two Kiwi founders watched McKinsey-type firms charge $200K+ for brand tracking and decided to kill that market. They talked to 100 marketers with zero product and refused to build anything until 10 committed as beta customers. Their first product was a white-labelled Power BI dashboard. The move that defined them was hand-delivering gray tracksuits to early customers. Not merch - it was the "t-shirt theory." Customers started posting LinkedIn photos wearing them, creating an organic referral flywheel nobody planned. A few years later, they reached $42M ARR.
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