TLDR Tech / Founders
Time has started serving ads to AI agents
More bots than people visit Time on most days now. So it started selling ads to the bots. Every article gets a stripped-down markdown twin with one sponsored FAQ telling crawlers what a brand wants them to know. Ally Bank and the Project Management Institute are among the first buyers. Time charges more than it does for a human ad because an answer engine could repeat the message across thousands of answers. The catch is that nobody knows whether models will absorb it, ignore it, or treat the whole page as cloaking.
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