TLDR Tech / Design
This tech rebrand is making me feel manipulated
MachineX, a decentralised exchange built for the “autonomous economy,” has unveiled a surprisingly warm and playful rebrand by Koto's Berlin studio centered on the concept “Human x Machine” and brought to life through bold colours, a sculpted custom serif wordmark, narrative illustrations, and a friendly robot mascot named Dexter. Drawing on sci-fi world-building influences, the identity aims to humanise a futuristic platform where humans and machines transact freely, though its cheerful aesthetic contrasts strikingly with the potentially dystopian implications of its AI-driven vision.
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