TLDR Tech / Design
This redesign of Stokes Coffee is a masterclass in 'change everything, but don't change a thing'
Eat Marketing reimagined the 124-year-old Stokes Coffee brand by modernizing its identity without losing its heritage, creating a warm and confident visual system centered around illustrated “Stokes People” characters inspired by real staff and family members. Rather than focusing only on aesthetics, the rebrand rebuilt the company's strategy, tone of voice, typography, and packaging to help Stokes compete in today's coffee market while preserving the trust and history that define the business.
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