TLDR Tech / Design
This new NYC park branding radiates pure whimsy
Washington Square Park Conservancy has introduced a new brand identity that captures the lively, community-driven spirit of Washington Square Park through a playful, expressive design inspired by its iconic arch. Created by Paula Scher and her team at Pentagram, the rebrand combines illustrations of everyday park life with a functional new website to better connect visitors with the park's features and cultural legacy.
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