TLDR Tech / Design
This Adobe Sneak Uses AI to Rethink Website Personalization
Adobe's new Project Page Turner uses AI to create personalized websites in real time for individual visitors, moving beyond traditional cookie- and segment-based personalization. The technology generates tailored web pages in under 100 milliseconds using large language models, allowing websites to essentially create themselves based on what they know about each user. This approach was developed in response to customer feedback and aims to replace static websites with dynamically generated experiences that feel custom-made for every visitor.
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