TLDR Tech / Design
The User-centered Design Process: Four Key Principles
User-centered design (UCD) prioritizes website visitors in design decisions by gathering user research and feedback early to guide development choices. The four key principles of UCD are empathy, data-driven decision-making, iterative testing, and focusing on the overall user journey rather than just visual elements. Implementing UCD takes longer initially but prevents costly mistakes and improves engagement metrics, as demonstrated by Every.org's 29.5% increase in donation rates after streamlining its user experience.
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