TLDR Tech / Marketing
The Tech Bro-ification of Marketing
Marketing is getting a tech makeover with titles like “narrative engineer” to make the same work sound higher status. Around 70% of marketers are women, and as fields skew female, pay and status tend to drop, so companies borrow engineering language to boost credibility and shift who it attracts. AI is pushing tech to recognize storytelling and taste, but instead of calling it marketing, they relabel it. This keeps the idea that work only feels important when it sounds technical.
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