TLDR Tech / Founders
The Stuff Nobody Tells You About Startup Marketing
Everyone seems to be reaching $1 million ARR in record time. PostHog's account of its first 1,000 users is refreshing because it is mostly repetition. Hacker News worked, so the founders kept posting there. People liked candid stories, so they wrote about the launch, the fundraise, and six ideas that failed. No secret growth loop.
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