TLDR Tech / Marketing
The science of how AI picks its sources
AI citations are concentrated among a few domains, with content breadth and structure outweighing rankings. About 30 domains capture 67% of citations, and top Google results are cited only 43.2% of the time. ChatGPT retrieves many sources but cites few, with 85% of pages never cited and 67% of cited URLs appearing only once. Longer, structured content covering multiple queries performs best, and placing key information in the first 30% of a page maximizes attention.
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