TLDR Tech / Marketing
The Re-emergence of Product Line Marketing
As more companies break marketing into separate functions, a critical gap is emerging in multi-product organizations. No one ends up owning the integrated story of why a company's products belong together and where the portfolio is heading. Product line marketing fills that gap by sitting between brand and individual product marketing, owning the standard sales deck and social media presence. The role isn't new, but the accelerating trend toward decomposed marketing orgs is making it essential again.
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