TLDR Tech / Marketing
The personalized Internet is here
Google is rolling out a fundamentally new approach to search personalization that uses AI to build a continuous profile of each user from their search history, Gmail, calendar, Maps, and browsing behavior. Unlike previous personalization attempts that amounted to appending location signals to keyword lookups, this system sets interest flags with every search and uses them as background context for all future queries. The feature is live in Gemini and AI Mode, and is expected to eventually become the default search experience, meaning two people searching the same phrase could receive entirely different results.
Read the full story