TLDR Tech / Marketing
The llms.txt argument is the wrong argument
This piece argues that llms.txt is often misunderstood because discovery and functionality are separate problems. It doesn't improve AI search visibility and shows no measurable impact in studies or testing, with very low real usage by AI crawlers. It can help in developer documentation where coding agents need simplified context, but offers little value for most sites. The real focus should be on agent-ready infrastructure like semantic HTML, accessibility, stable layouts, and emerging standards such as WebMCP that enable direct interaction with site functions.
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