TLDR Tech / Founders
The Lens Premium
AI made competent content cheap. What's still scarce is a clear way of seeing the market that customers start repeating back to you. A blog, podcast, founder account, or event doesn't compound because it's "useful." Useful is everywhere. It compounds when it gives buyers a frame they didn't have, a way to name what they were already feeling. The Stripe and Notion versions of this look like content strategy, but they're really positioning. Name the customer's half-formed belief better than they can, and they'll start using your words to explain the problem.
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