TLDR Tech / Design
The Joy of Building Slow
Five years ago, the author left a cushy job to start Not Boring Software, aiming to replace boring daily software with apps that make users feel something and want to spend time using them. Rather than following the typical tech industry script of rapid growth and scaling, the company chose to build slowly and sustainably, creating weather apps, timers, calculators, and other tools. This approach trades an infinitesimal chance at massive success for a real opportunity at meaningful, lasting success.
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