TLDR Tech / Design
The Future of BMW Design: A Conversation with Max Missoni
Max Missoni, BMW VP of mid-size and large vehicles, discusses the challenge of scaling BMW's Neue Klasse design language across different vehicle sizes while maintaining brand identity. He emphasizes finding a balance between classical BMW proportions and modern design elements, citing the new 7 Series's large kidney grilles as an example of this approach. Missoni also highlights the growing importance of interior technology integration, including BMW's new Panoramic iDrive system with multiple customizable display panels throughout the cabin.
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